Skip Perham
Sawyer Business School Amplification Avenue Podcast presented by Suffolk University
The Amplification Avenue Podcast examines the growing intersection of sports business, media, and society. Sports hold oversized importance in American society. Increasingly, athletes, brands, leagues, and individual clubs are leveraging the sports-media nexus to create a new level of social-related sports activism. With the investment in sports media rights and sports sponsorship expected to swell to past $40 billion by 2023, the trend will only accelerate.
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