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La recette du succès d'Uber Eats en Europe, avec Julie Touyarot Marketing Director
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L'importance de l'influence dans la stratégie de marque avec Paul Thiberge de Oscaro
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Rendre une marque visible et attractive dans un secteur traditionnellement peu séduisant.
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Comment moderniser sa marque tout en gardant son héritage ? Avec Samar Vignals de Aubade
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Comment l'image de marque influence-t-elle le processus d'internationalisation ? Avec Flavie Journet de Doctolib
S2 E5 • 33 mins
