<p>Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects. <br><br>BUT where do you find the playbook that makes that happen? <br><br>That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.<br><br>Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.</p>
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