Unisciti a Joel Harrison mentre esplora la fiducia nel marketing B2B. Ascolta marketer innovativi che offrono idee e soluzioni per ricostruire la fiducia degli acquirenti.
Trust as currency: Leadership lessons from Cat Dutton, Pega's global growth VP
S1 E11 • 33 mins • May 13, 2025
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Episodi recenti

May 13, 2025
Trust as currency: Leadership lessons from Cat Dutton, Pega's global growth VP
S1 E11 • 33 mins

May 2, 2025
AI avatars & authenticity: Redefining trust in B2B marketing
S1 E10 • 45 mins

Apr 15, 2025
Thought leadership as strategic currency in the age of AI - with Rob Mitchell
S1 E9 • 41 mins

Apr 14, 2025
Beyond byte-sized: Why long form content still reigns supreme in B2B tech buying
S1 E8 • 36 mins

Apr 7, 2025
Storytelling vs. statistics: Chris Bailey on crafting memorable thought leadership
S1 E7 • 31 mins

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