Let’s judge advertising the way you’d judge a parachute.

Does it work, or does it hit the ground with a thud?

Does it only float in the agency bubble?

Does it chase gongs instead of change minds?

Does it leave the customer out of the conversation?

Welcome to the industry award the industry doesn’t get to give itself. The Chutes measures the real impact of marketing and advertising on real people in the real world – and hands the prizes to the ideas that work best, wherever they come from.

The Chutes is for agencies and marketers of all shapes and sizes, no matter the brand, the budget or the brief. Our awards have no price tag. If your work does its job in the real world, that's all that matters.

It’s more than awards. It’s a celebration of agency and client partnerships. And a platform for the winners to share their story of the work that worked.

It’s no secret that the people who roll up their sleeves to make the work have longed to see the kind of awards that are judged on impact, not inkling.

So the folks behind The Marketing Meetup, System1, ...Gasp! and Tracksuit decided to make it. Awards that are awarded every month, championing effectiveness above everything else. And a celebration that’s been missing from the marketing world for too long. If you feel the same way, and want to get involved as supporter, sponsor or even partner, we’d love to hear from you.

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Gráfico: Apple Podcasts – Francia – Marketing

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