Découvrez des idées sur la stratégie d'entreprise, le branding et la transformation numérique. L'émission offre des conseils pratiques pour dirigeants et étudiants.
How to Build Brand Stories That Stick: A Practical Guide for Executives. Warby Parker, Natura, Lego, Emirates Airlines...
10 mins • Jun 12, 2025
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Épisodes récents

Jun 12, 2025
How to Build Brand Stories That Stick: A Practical Guide for Executives. Warby Parker, Natura, Lego, Emirates Airlines...
10 mins

Jun 5, 2025
The Branding Playbook: What the World’s Top Brands Get Right. The 8 Branding Principles Every Executive Should Master. Hermés, Microsoft, Sephora, Ritz-Carlton, Apple, Amazon.
13 mins

May 29, 2025
Brand Whisperers. Decoding the DNA of unforgettable brands and the stories that power them. Branding, Storytelling, Apple, GoPro, Patagonia, Dove, Harley Davidson...
12 mins

May 22, 2025
Closing the GAPS in Service. THE Key for a Customer-Centric Organisation. Customer Expectations. Service Delivery. Satisfaction.
16 mins

May 15, 2025
Design Thinking: A Strategic Tool for Customer-Centric Innovation. Disruptive Innovation.
16 mins

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