Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
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Épisodes récents
Aug 4, 2023
33. Power of serendipity in building brand concepts
S2 E33 • 6 mins
Jul 27, 2023
32. Obliquity as a shortcut to build important brand equities
S2 E32 • 8 mins
Jun 17, 2023
31. Simple 5 benefits of Celebrity Endorsement
S2 E31 • 9 mins
May 27, 2023
30. What do we need loyal consumers for
S2 E30 • 8 mins
May 20, 2023
29. Marketer as Scientist
S2 E29 • 11 mins
