Already a podcast host or interested in the topic? If so, you probably know that search engines index only text files, not audio.

That's why the majority of content creators maintain a website to help their podcast running.

Creating articles that actually rank in the search engines could be pretty difficult to execute for non-SEO guys, even if you are expert at your podcast theme.

How do you create a quality blog post to accompany your podcast? Simple: convert your podcast episodes into blog posts.

Is it complicated? Not in the slightest. In this guide, we will be showing you two options: how to do it manually and how to use certain specific software to make it time-saving and easier.

Let's look at how to do that and why making your content text matters.

Why Convert a Podcast Episode into a Blog Post?

Here are several reasons to transform your podcast episode into a blog article:

• SEO Optimization

• Better User Experience

• Inclusivity

• Topic Expansion

• Increased Engagement

• More Interaction Opportunities

Let’s break down these benefits:

1. SEO Optimization

SEO, short for Search Engine Optimization, is the set of techniques or procedures one uses to make a website more visible or prominent on search engines (such as Google or Bing).

Or to better convey the idea, SEO is simply the language you use to make your content relevant for search engines.

SEO includes many elements, among which: optimizing content, relevant keywords, site structure, meta tags, backlinks, and images.

Not everyone consumes information in the same way: some people like listening while they can do multitasking, others prefer something visual, while others love to read.

As you can see, there are many reasons to optimize your podcast by converting audio into text format.

We’ll cover this more in-depth, but if you're eager to learn more, check out our guide: "SEO for Podcasts: How to Become No. 1."

2. Better User Experience

Not everyone likes to consume information the same way: some prefer listening while multitasking, others enjoy visuals, and some prefer reading. Surprising? Not really.

Podcasts that offer at least a transcription perform much better than those without. And those that also have a website experience even greater engagement.

Found out more about this topic in our article: Podcast transcript: Benefits and Guide.

3. Inclusivity

Among your followers, there are likely people with hearing difficulties or language barriers.

Converting an episode into written form lets everyone access the information, allowing them to process it in their own time and way.

4. Topic Expansion

Expanding a podcast episode’s topic can be challenging. You’ve got a schedule to keep, time limits per segment, filler words, and interactions with listeners or guests.

A podcast host’s job is to inform on any given subject fully and concretely. A blog post allows you to do this clearly and in detail.

Not only that, but one episode can yield multiple articles, helping you build trust with your audience.

5. Increased Engagement

Your audience will notice your dedication. Knowing that you not only speak to them through your podcast but also invest time in writing enhances your connection with listeners and readers, boosting engagement.

How to Convert a Podcast Episode into a Blog Post

Before I begin, there is one thing that needs to be brought up: turning your podcast episodes into blog posts is not just transcribing them.

A transcription may serve as your base, but it won’t automatically become your blog post.

For the content to meet all the requirements we’ve discussed, you’ll need to structure it properly.

The way I see it, considering that there are free, though basic, transcription software options, as well as highly efficient ones at an affordable price, spending hours manually transcribing an episode is really not worth it.

However, transcribing a podcast episode is a personal choice, so we’ll start by explaining how to use transcription to create a blog post, and then we’ll go over how transcription software works and which one to choose.

1. Transcribe the Podcast Episode

Remember that for it to be considered a true transcription, it must capture the entire episode word for word.

However, if you’re doing it manually and solely with the intent of using it to write a blog post, there’s no need to transcribe every single word or include filler words.

Ensure the transcription is accurate to make the article-writing process smoother.

2. Create a Structure

Now that you have the transcription, create a structure to guide your work.

Divide it into sections or topics, using titles and highlighting main points with numbers or bullet points.

Emphasize key moments and those likely to interest your audience and create a sort of script for your blog post.

3. Write a Compelling Introduction

Start with an engaging introduction. Not only do you want to hook readers, but search engines measure time spent on your page.

Known as "Dwell Time," this metric shows the duration each reader stays on a page (the longer, the better for your ranking).

Describe the article briefly and aim to capture your readers' curiosity.

4. Optimize for SEO

As you already know, SEO consists of strategies and techniques to improve your website’s ranking on search engines like Google or Bing. Here’s what to focus on:

• Exhaustive but Relevant Content: Information should be comprehensive and directly related to the title and meta description. It's important to fact-check and make sure it comes from verifies sources.

• Avoid Repetition: Once a topic is covered, move on. Repetition lowers ranking, and Search Engines hate the so called "Fluff"!

• Keywords: Keywords are terms or phrases your audience searches for. They’re vital to making your text SEO-friendly. Writing should feel natural, with keywords and relevant synonyms in appropriate places. Consider tools like SEMrush for finding keywords.

• Metadata: Write a catchy title, relevant subtitles, and an informative meta description. Respect the length preferred by the Search Engine and use relevant keywords.

• Structure: Use bold for emphasis, and bullet points or numbers to make it easy to read for all users.

5. Add Visual Elements

For better ranking, include images (ideally one every 500-600 words), screenshots, tables, or charts. Any addition that helps readers will give your page a boost.

6. Include Links

Internal links (to other posts on your site) and external links (to trusted sources) add relevance to your content.

7. Insert a Call to Action

Always end with a CTA, whether it's as simple as “Listen to the next episode” or “Share this post if it was helpful.”

A CTA might also encourage signing up for your newsletter or visiting other blog posts.

How to Convert a Podcast Episode into a Blog Post using a Software

Using a transcription software will save you time and provide an accurate text to work with.

Here are some options:

• Sonix: Quick transcription in 3-4 minutes for 30 minutes of audio or video.

• Languages Supported: Multi-language

• Key Features: Fast automatic transcription, ideal for quick transcriptions.

• Trint: AI transcription service with support for over 30 languages and collaborative editing tools.

• Languages Supported: 30+ languages

• Key Features: Collaborative editing, tagging, highlighting, comments.

• Otter.ai: Provides automatic transcription with voice recognition and speaker differentiation.

• Languages Supported: Primarily English

• Key Features: Available on desktop, Android, and iOS; records and transcribes conversations, allows for audio/video file imports.

• Descript: An all-in-one platform for audio and video editing with fast, accurate transcription integration.

• Languages Supported: Primarily English

• Key Features: Audio/video editing with integrated transcription.

• ScriptMe: AI-powered transcription and subtitling tool, popular with large companies.

• Languages Supported: 30+ languages

• Key Features: Online editor for media, TV, and production; supports large-scale projects.

• Happy Scribe: Transcription service available in over 120 languages and multiple formats.

• Languages Supported: 120+ languages

• Key Features: Offers both manual and automatic transcription, used by large teams.

• Audiotype: Quick tool for converting podcasts into text with an accuracy rate of 85-90%.

• Languages Supported: Italian, English

• Key Features: Automatic transcription specifically for podcasts, with a free trial available.

• Fireflies.ai: AI tool for recording, transcribing, and organizing meetings.

• Languages Supported: Primarily English

• Key Features: Integrates with Zoom, Microsoft Teams, and Google Meet; provides automated summaries and action items.

• Amberscript: Provides both automated and professional transcription services for audio/video to text conversion.

• Languages Supported: 70+ languages

• Key Features: Options for automatic or professional transcription, catering to both business and private needs.

• Transcribe: Privacy-focused tool designed for securely transcribing audio files.

• Languages Supported: Primarily English

• Key Features: Supports foot pedals and slow-motion playback, ideal for users prioritizing privacy.

Here is a comparative chart:

How Editing Software Operates to Turn a Podcast Episode into a Blog Post

Editing software transcribes, edits, structures, optimizes for SEO, and exports in a smooth manner.

These steps are some of the easiest ways to turn any podcast episode into a blog post, and these Software are a very powerful tool for every content creator who wants to repurpose audio content into written content.

This kind of editing software automates key elements of the process, thus making it remarkably easy to provide superior, SEO-optimized blog posts that extend both reach and accessibility for podcast content.

1. Transcription Process: Turning Audio into Text

The core functionality of editing software for podcast-to-blog conversion is obviously transcription.

Editing software plays a critical role in converting a podcast episode into a blog post, transforming audio content into a polished, readable text format.

Here’s how the transcription process operates:

• Audio Upload: First, you upload the podcast episode audio file into the software. Most editing tools support common audio formats (e.g., MP3, WAV).

• Speech Recognition and Processing: Speech recognition technology "listens" to the audio. Algorithms detect spoken words and then change them into text. Advanced tools even recognize different speakers and mark speaker names or distinguish between voices.

• Automated Text Generation: The software transcribes this recording into written form with remarkable speed, often in just minutes. It displays the text in conversational format, separating each speaker's words for easy reading.

• Accuracy Review: Though accurate, the transcription often requires editing to ensure clarity. This is especially necessary for eliminating filler words, correcting misheard phrases, and refining speaker labels.

2. Editing and Refining the Transcription

Once the raw transcription is generated, editing software allows users to refine it.

Here’s how editing software operates at this stage:

• Real-Time Text Editing: The software provides a user-friendly text editor where you can make changes directly within the transcription. Words, sentences, or entire sections can be adjusted to improve readability.

• Speaker Tagging: For multi-speaker podcasts, many software tools allow you to tag speakers, making the blog post easier to follow. You can assign names to each speaker, which is particularly useful when converting interview-style podcasts.

• Filler Word Detection: Many editing tools can detect filler words like "um," "uh," or "like." You have the option to remove them automatically, creating a cleaner, more concise transcription for the blog format.

• Highlights and Comments: Advanced software lets you highlight sections, add comments, or mark areas that need additional context. This feature helps in organizing content, especially for topics that need deeper elaboration in blog format.

3. Organizing and Structuring the Text for Blog Format

Editing Software would not only transcribe audio to text, but it also allows further capabilities of formatting and arranging that text into a format more suitable for blogging.

Here is exactly how it works:

• Paragraph Breaks and Formatting: This technology makes paragraph breaks for the user when there is a pause in speaking. In turn, the text is less overwhelming and way easier to read.

• Section Headers: Certain editing tools enable users to format text with headings directly in the software using headings H1, H2, etc., thereby making flowing blog posts by adding headers to different sections within the text editor.

• Bullet Points and Lists: For those moments when an episode of a podcast has more than one point, when you are using a list format, the software allows you to add either bullet points or enumerated lists. This structured formatting helps readers scan the content more easily.

4. Keyword Insertion and SEO Optimization

Many editing software tools include features to enhance SEO, a crucial component for a successful blog post.

Here’s how software helps with SEO optimization:

• Keyword Highlighting: Some tools allow you to highlight keywords or add them in specific sections to improve search engine ranking.

• Metadata Support: In certain editing platforms, you can input metadata such as titles, descriptions, and tags directly. This data is essential for SEO, as it provides search engines with context for ranking.

• Links Integration: Certain editing software allows you to hyperlink; hence, you can create internal or external links within the text. Linking out to other related content is an excellent way to improve your blog post's SEO and user interaction.

5. Exporting and Integrating with Blogging Platforms

Once you are done with transcription and editing, most of the editing software lets you export the content in different compatible blogging platform formats.

Here's how this works:

• Format Selection: You can export the final transcription as a plain text file, a Word document, or directly upload it into a CMS.

• CMS Integration: Some of the editors provide direct integration with popular CMS platforms like WordPress. With a few clicks, the transcription can be exported directly to the blog, retaining formatting such as headers, bullet points, and links.

• Final Proofreading: Before publishing, the exported document can be further refined in the CMS, allowing for additional formatting adjustments or proofreading if necessary.

Conclusion

Once you’ve converted your episode into a blog post, review the text to ensure it's free from typos and grammar errors.

Tools like Grammarly can help here. Then, promote the blog post through social media and newsletters to reach your audience.

And now, for those podcasters who lack time, narrative skills, or SEO knowledge—software solutions can streamline the process for you!

Still unsure how to choose the best tools for your podcast? If so, read our guides:

How to choose the best podcast headphones (2024)

How to Choose the Best Microphone for your Podcast

How-To Guide: How to Choose the Best Audio Interface for your Podcast

How to Choose a Podcast Mixer: Complete Guide

Author's note

Have you ever wanted to create a podcast but didn’t have the time or resources? PodcastAI is here to make that dream come true.

With our AI-powered software, you can easily transform your blog posts, newsletters, or favorite news articles into podcast episodes, using your own voice, with almost no effort.

PodcastAI handles every detail: it writes episodes, generates show notes, creates eye-catching cover art, and adds chapters and transcripts.

It even automatically publishes your podcast to Apple, Spotify, and other platforms, while also providing social media clips and a custom website for your show.

Whether you're a content creator, business owner, or agency, PodcastAI saves you time and helps you connect with your audience in a whole new way.