顧客のニーズを優先することで、企業がデジタルの変化にどのように適応できるかを探ります。従来のマーケティングから、より統一された顧客中心のアプローチへの移行を図ります。
The B2B Journey Map: An Interview with Jim Tincher, President, Heart of the Customer
E49 • 60 mins • Dec 12, 2024
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