顧客のニーズを優先することで、企業がデジタルの変化にどのように適応できるかを探ります。従来のマーケティングから、より統一された顧客中心のアプローチへの移行を図ります。
Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group
E51 • 67 mins • Apr 24, 2025
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