CMOの声では、マーケティングとプロダクトのシナジーに関するCMOの証言を紹介します。彼らの成功、失敗、そしてブランドを強化するためのインスピレーションを聞いてみましょう。
#9 - Adrien Mahieu (AB InBev): “Ma règle d’or du marketing? Sois le CEO de ta marque!”
S1 E9 • 26 mins • May 28, 2025
Charts
- 79NEW
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- 32Decreased by 9
最近のエピソード
May 28, 2025
#9 - Adrien Mahieu (AB InBev): “Ma règle d’or du marketing? Sois le CEO de ta marque!”
S1 E9 • 26 mins
Apr 24, 2025
#8 - Mélanie Decelle (Spadel): “On me dit souvent que je suis un vrai produit FMCG. Et cela me va parfaitement!”
S1 E8 • 28 mins
Apr 2, 2025
#7 - Étienne Bachellier (Alken-Maes): “Le marketing, c’est tout sauf du pif!”
S1 E7 • 25 mins
Mar 6, 2025
#6 - Marc Duquesnoy (L'Oréal): "Il faut saisir ce qui commence, c’est ‘ma’ règle d’or du marketing"
S1 E6 • 28 mins
Feb 6, 2025
#5 - Valérie Morfitis (Unilever): “Le vrai boss, aujourd’hui, c’est la communauté de consommateurs”
S1 E1 • 27 mins
