マーケティングの背後にある心理学と意思決定科学を探求し、これらの洞察を実務に応用してマーケティング戦略の効果と影響力を高める方法を理解します。
EP.8【 選擇弔詭 The Paradox of Choice 】越多選擇越難選擇？
S1 E8 • 9 mins • Jun 6, 2021
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最近のエピソード
Jun 6, 2021
EP.8【 選擇弔詭 The Paradox of Choice 】越多選擇越難選擇？
S1 E8 • 9 mins
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EP.7【 損失趨避 Loss Aversion 】為什麼懲罰比獎勵還有用？
S1 E7 • 9 mins
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EP.6【 逐字效應 Verbatim Effect】人們只會記得最重要的資訊
S1 E6 • 10 mins
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EP.5【 錨定效應 Anchoring Effect 】建立有利的初始錨點
S1 E5 • 12 mins
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EP.4【 誘餌效應 Decoy Effect 】瞬間改變你的價值感受
S1 E4 • 12 mins
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