Vista Cheng & Evelyn Chang

V LAB 行銷研究所

Explore the psychology and decision science behind marketing, and learn how to apply these insights in practice to enhance the effectiveness and impact of marketing strategies.

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EP.8【 選擇弔詭 The Paradox of Choice 】越多選擇越難選擇?

S1 E8 • 9 mins • Jun 6, 2021

Recent Episodes

Jun 6, 2021

EP.8【 選擇弔詭 The Paradox of Choice 】越多選擇越難選擇?

S1 E8 • 9 mins

May 12, 2021

EP.7【 損失趨避 Loss Aversion 】為什麼懲罰比獎勵還有用?

S1 E7 • 9 mins

Apr 28, 2021

EP.6【 逐字效應 Verbatim Effect】人們只會記得最重要的資訊

S1 E6 • 10 mins

Apr 13, 2021

EP.5【 錨定效應 Anchoring Effect 】建立有利的初始錨點

S1 E5 • 12 mins

Mar 31, 2021

EP.4【 誘餌效應 Decoy Effect 】瞬間改變你的價值感受

S1 E4 • 12 mins

Language
Chinese
Country
Taiwan
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