Explore the psychology and decision science behind marketing, and learn how to apply these insights in practice to enhance the effectiveness and impact of marketing strategies.
EP.8【 選擇弔詭 The Paradox of Choice 】越多選擇越難選擇?
S1 E8 • 9 mins • Jun 6, 2021
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Jun 6, 2021
EP.8【 選擇弔詭 The Paradox of Choice 】越多選擇越難選擇?
S1 E8 • 9 mins
![](https://files.podcastos.com/shows/vemdg4/jpeg256-7e0c866d.jpg)
May 12, 2021
EP.7【 損失趨避 Loss Aversion 】為什麼懲罰比獎勵還有用?
S1 E7 • 9 mins
![](https://files.podcastos.com/shows/vemdg4/jpeg256-7e0c866d.jpg)
Apr 28, 2021
EP.6【 逐字效應 Verbatim Effect】人們只會記得最重要的資訊
S1 E6 • 10 mins
![](https://files.podcastos.com/shows/vemdg4/jpeg256-7e0c866d.jpg)
Apr 13, 2021
EP.5【 錨定效應 Anchoring Effect 】建立有利的初始錨點
S1 E5 • 12 mins
![](https://files.podcastos.com/shows/vemdg4/jpeg256-7e0c866d.jpg)
Mar 31, 2021
EP.4【 誘餌效應 Decoy Effect 】瞬間改變你的價值感受
S1 E4 • 12 mins
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