Dr. Akshaya Vijayalakshmi

Not for Sale: Psychology of Promotions

Este podcast apresenta estudantes de marketing do IIM Ahmedabad discutindo aspectos intrigantes da psicologia da publicidade e seu impacto no comportamento do consumidor.

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A Podcast on Podcasts

S1 E7 • 22 mins • Oct 22, 2020

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Episódios recentes

Oct 22, 2020

A Podcast on Podcasts

S1 E7 • 22 mins

Oct 18, 2020

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S1 E6 • 29 mins

Oct 18, 2020

How NOT to use humour in advertising?

26 mins

Oct 18, 2020

Cheetos to KinderJoy: Why do kids buy?

S1 E4 • 27 mins

Oct 18, 2020

Psychology behind Product Placements

S1 E3 • 24 mins

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