The Drum

Marketing Negotiations, The Good, The Bad and The Ugly

Acompanhe Mike Lander em conversas com CMOs e líderes de agências sobre suas negociações de marketing, compartilhando insights, desafios e lições valiosas.

Listen on Apple Podcasts

Jonathan McCallum on experiential marketing in a changing landscape

S1 E25 • 26 mins • Dec 1, 2023

Episódios recentes

Dec 1, 2023

Jonathan McCallum on experiential marketing in a changing landscape

S1 E25 • 26 mins

Jun 28, 2023

Ian Sohn on mastering the art of collaborative negotiations

S1 E24 • 32 mins

Jun 21, 2023

Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

S1 E23 • 35 mins

Jun 14, 2023

Flavilla Fongang - How personal branding establishes credibility with big brands.

S1 E22 • 39 mins

Jun 7, 2023

Jeb Blount - How to balance value and relationships for successful outcomes

S1 E21 • 22 mins

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