The Drum

Marketing Negotiations, The Good, The Bad and The Ugly

Join expert negotiator Mike Lander as he talks with CMOs and agency leaders about their toughest marketing negotiations, sharing insights, challenges, and valuable lessons.

Listen on Apple Podcasts

Jonathan McCallum on experiential marketing in a changing landscape

S1 E25 • 26 mins • Dec 1, 2023

Recent Episodes

Dec 1, 2023

Jonathan McCallum on experiential marketing in a changing landscape

S1 E25 • 26 mins

Jun 28, 2023

Ian Sohn on mastering the art of collaborative negotiations

S1 E24 • 32 mins

Jun 21, 2023

Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

S1 E23 • 35 mins

Jun 14, 2023

Flavilla Fongang - How personal branding establishes credibility with big brands.

S1 E22 • 39 mins

Jun 7, 2023

Jeb Blount - How to balance value and relationships for successful outcomes

S1 E21 • 22 mins

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English
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United States
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