Join expert negotiator Mike Lander as he talks with CMOs and agency leaders about their toughest marketing negotiations, sharing insights, challenges, and valuable lessons.
Jonathan McCallum on experiential marketing in a changing landscape
S1 E25 • 26 mins • Dec 1, 2023
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Recent Episodes
Dec 1, 2023
Jonathan McCallum on experiential marketing in a changing landscape
S1 E25 • 26 mins
Jun 28, 2023
Ian Sohn on mastering the art of collaborative negotiations
S1 E24 • 32 mins
Jun 21, 2023
Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations
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Flavilla Fongang - How personal branding establishes credibility with big brands.
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Jeb Blount - How to balance value and relationships for successful outcomes
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