Journal of Marketing

The JM Buzz

Entdecken Sie die neuesten Erkenntnisse aus der Marketingforschung und kommende Artikel aus dem Journal of Marketing. Bleiben Sie informiert mit Einblicken von Experten auf diesem Gebiet. Viel Spaß!

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JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)

29 mins • Apr 10, 2025

Neueste Folgen

Apr 10, 2025

JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)

29 mins

Mar 14, 2025

JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross)

36 mins

Jan 16, 2025

JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

33 mins

Nov 7, 2024

How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

3 mins

Oct 24, 2024

Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

3 mins

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