Journal of Marketing

The JM Buzz

Explore the latest in marketing research and upcoming articles from the Journal of Marketing. Stay informed with insights from experts in the field. Enjoy!

Listen on Apple Podcasts

JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

33 mins • Jan 16, 2025

Recent Episodes

Jan 16, 2025

JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

33 mins

Nov 7, 2024

How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

3 mins

Oct 24, 2024

Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

3 mins

Oct 17, 2024

The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

3 mins

Oct 10, 2024

Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

4 mins

Language
English
Country
United States
Feed Host
Website
Request an Update
Updates may take a few minutes.