Journal of Marketing

The JM Buzz

Explore as últimas pesquisas de marketing e os próximos artigos do Journal of Marketing. Mantenha-se informado com insights de especialistas na área. Aproveite!

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JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

33 mins • Jan 16, 2025

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Jan 16, 2025

JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

33 mins

Nov 7, 2024

How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

3 mins

Oct 24, 2024

Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

3 mins

Oct 17, 2024

The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

3 mins

Oct 10, 2024

Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

4 mins

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