Journal of Marketing

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マーケティングリサーチの最新情報や、ジャーナル・オブ・マーケティングからの今後の記事を探求しましょう。業界の専門家からの洞察を得て、情報をアップデートしましょう。お楽しみください!

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How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

3 mins • Nov 7, 2024

最近のエピソード

Nov 7, 2024

How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

3 mins

Oct 24, 2024

Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

3 mins

Oct 17, 2024

The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

3 mins

Oct 10, 2024

Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

4 mins

Oct 3, 2024

A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

4 mins

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