The CEO’s Guide to Marketing

Únete a Seth Matlins mientras comparte ideas prácticas sobre marketing y estrategias empresariales a través de conversaciones atractivas con los principales líderes y expertos de la industria.

Episodios recientes

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Aug 6, 2025

The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.

E24 • 42 mins

Jul 30, 2025

The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.

E23 • 54 mins

Jul 23, 2025

The one with Cannes Lions CEO Simon Cook on what was said at the Festival’s inaugural Global CEO Forum about why creativity is an organizational imperative, the high cost of “not now”, and why “creativity” may have a brand problem.

E22 • 37 mins

Jul 16, 2025

The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.

E21 • 51 mins

Jul 9, 2025

The one with Rare Beauty CMO Katie Welch on paying attention to attention, ensuring a lipstick is more than a lipstick, and the fine arts of getting someone to do something.

E20 • 50 mins