Join Seth Matlins as he shares practical insights into marketing and business strategies through engaging discussions with top industry leaders and experts.
The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketing too narrowly.
E12 • 44 mins • Feb 27, 2025
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Recent Episodes

Feb 27, 2025
The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketing too narrowly.
E12 • 44 mins

Feb 20, 2025
The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.
E11 • 60 mins

Feb 14, 2025
The one with Chime CMO Vineet Mehra about commercial leadership, capital allocation, and a Biggie versus Tupac marketing metaphor.
E10 • 45 mins

Feb 5, 2025
The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.
E9 • 49 mins

Jan 29, 2025
The one with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer about the c-suite’s lack of understanding of marketing’s complexity.
E8 • 51 mins