Henry Piney

Insights, Marketing & Data: Secrets of Success from Industry Leaders

Marketing

Scopri come i leader del settore usano le intuizioni dei consumatori e i dati per far crescere le loro aziende. Segui le interviste settimanali con innovatori del settore.

Listen on Apple Podcasts

IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

S4 E12 • 46 mins • Feb 18, 2025

Charts

Episodi recenti

Feb 18, 2025

IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

S4 E12 • 46 mins

Jan 5, 2025

ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.

S4 E11 • 50 mins

Dec 12, 2024

DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.

S4 E10 • 48 mins

Dec 5, 2024

THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders.

S4 E9 • 37 mins

Nov 28, 2024

UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony.

S4 E8 • 44 mins

Lingua
Inglese
Paese
Regno Unito
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