Henry Piney

Insights, Marketing & Data: Secrets of Success from Industry Leaders

Marketing

Conoce cómo los expertos utilizan los datos del consumidor para hacer crecer sus negocios. Sintoniza para entrevistas semanales con innovadores de la industria.

Listen on Apple Podcasts

IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

S4 E12 • 46 mins • Feb 18, 2025

Charts

Episodios recientes

Feb 18, 2025

IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

S4 E12 • 46 mins

Jan 5, 2025

ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.

S4 E11 • 50 mins

Dec 12, 2024

DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.

S4 E10 • 48 mins

Dec 5, 2024

THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders.

S4 E9 • 37 mins

Nov 28, 2024

UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony.

S4 E8 • 44 mins

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