業界の先駆者たちが消費者の洞察とデータを活用してビジネスを成長させる方法を発見してください。業界を形作るイノベーターとの週刊インタビューをお楽しみに。
IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.
S4 E12 • 46 mins • Feb 18, 2025
Charts
- 200NEW
- 156Decreased by 47
- 172NEW
- 161Decreased by 28
- 146Decreased by 40
最近のエピソード
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Feb 18, 2025
IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.
S4 E12 • 46 mins
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Jan 5, 2025
ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.
S4 E11 • 50 mins
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Dec 12, 2024
DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.
S4 E10 • 48 mins
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Dec 5, 2024
THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders.
S4 E9 • 37 mins
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Nov 28, 2024
UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony.
S4 E8 • 44 mins
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