Mi3 Audio Edition

Rimani aggiornato su marketing, media e tecnologia. Unisciti a Paul McIntyre mentre discute con esperti sulle ultime tendenze e sfide del settore.

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Dec 9, 2024

The fractional CMO explosion: Why the emerging exec gig economy is giving experienced marketing leaders freedom to leverage their craft without political and organisational angst

S1 E369 • 59 mins

Nov 28, 2024

Faster decisions that move profit needle, quantifying loyalty programs' dollar value: Where Optus and Michael Hill go next with MMM

S1 E368 • 42 mins

Nov 25, 2024

Maurice Blackburn flags Australian publisher class action against Google for alleged bid rigging, Meta collusion; $8bn Canadian publisher lawsuit paves way

S1 E367 • 44 mins

Nov 11, 2024

B2B’s hard new playbook: Don’t bet everything on chasing marketing qualified leads – most buyers call you and have already made their choice when they do

S1 E366 • 27 mins

Nov 7, 2024

LiSTNR Adtech Hub pushes digital audio network to break even a year early as agencies, brands pile-in; new APIs, ANZ spend data, retargeting and Scope3 CO2 mapping next

S1 E365 • 27 mins