Mantente al día con las ideas clave en marketing, medios y tecnología. Acompaña al periodista Paul McIntyre en conversaciones con expertos sobre tendencias y desafíos actuales.
‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan
S1 E398 • 44 mins • Aug 7, 2025
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Episodios recientes

Aug 7, 2025
‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan
S1 E398 • 44 mins

Aug 5, 2025
YouTube steaming to ad revenues of $50bn, recasts TV to creator economy as UK broadcasters claim ‘reach fail’, top 200 channels dominated by kids - and Peppa Pig
S1 E397 • 51 mins

Jul 21, 2025
The CMO Awards Podcast Ep8: Building brand for demand: Michael Hill, Reflections Holidays, Allianz CMOs on the business case and foundations for a brand-first marketing strategy
S1 E396 • 66 mins

Jul 17, 2025
‘700% outperformance’: Employment Hero and Salesforce bring B2C playbook to B2B, watch lead costs tumble, growth power – but diverge on in-housing vs agencies amid AI shift
S1 E398 • 51 mins

Jul 14, 2025
Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future
S1 E397 • 39 mins

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