Mantente al día con las ideas clave en marketing, medios y tecnología. Acompaña al periodista Paul McIntyre en conversaciones con expertos sobre tendencias y desafíos actuales.
Kahneman subverted: Behavioural economics weaponised as dark patterns pump ecom, platform profits – prepare for legal change, warns Consumer Policy Research Centre
31 mins • May 19, 2025
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Episodios recientes

May 19, 2025
Kahneman subverted: Behavioural economics weaponised as dark patterns pump ecom, platform profits – prepare for legal change, warns Consumer Policy Research Centre
31 mins

May 5, 2025
The CMO Awards Podcast Ep4: Earning the CEO and CFO’s respect: What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of marketing
48 mins

Apr 28, 2025
The CMO Awards podcast Ep3: Why we need ‘growth’ in job titles: Former and current marketing leaders from Lion, SiteMinder and McCain on how they’ve oriented teams and culture to drive new growth and brand ambitions
S1 E386 • 53 mins

Apr 22, 2025
The CMO Awards podcast Ep2: Tourism Australia, Google and ABC marketing chiefs on how they have won friends and influenced people – from CEO and exec stakeholders to staff
S1 E385 • 52 mins

Apr 14, 2025
Short-term ‘trap’: Oxford Uni professor warns on TV industry plan to build outcomes model – but still thinks they should build it; says agencies hold key to advertising beyond reach, and can lift his code
S1 E384 • 50 mins

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