Mantente al día con las ideas clave en marketing, medios y tecnología. Acompaña al periodista Paul McIntyre en conversaciones con expertos sobre tendencias y desafíos actuales.
‘Clients in on it, boatloads of cash, complex, opaque corporate structures’: Principal media arbitrage trading spreads to TV, out of home, audio as holdco’s, retail media pile in; ex-IPG, GroupM, Omnicom execs on fixes
S1 E379 • 49 mins • Mar 24, 2025
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- 144NEW
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- 190Decreased by 56
- 187Decreased by 13
- 46Increased by 2
- 135Increased by 27
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