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マーケティング、メディア、テクノロジーの重要な洞察を最新の情報でお届けします。ベテランジャーナリストのポール・マクインタイアが業界の専門家と共に最新のトレンドや課題について語ります。

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‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan

S1 E398 • 44 mins • Aug 7, 2025

最近のエピソード

Aug 7, 2025

‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan

S1 E398 • 44 mins

Aug 5, 2025

YouTube steaming to ad revenues of $50bn, recasts TV to creator economy as UK broadcasters claim ‘reach fail’, top 200 channels dominated by kids - and Peppa Pig

S1 E397 • 51 mins

Jul 21, 2025

The CMO Awards Podcast Ep8: Building brand for demand: Michael Hill, Reflections Holidays, Allianz CMOs on the business case and foundations for a brand-first marketing strategy

S1 E396 • 66 mins

Jul 17, 2025

‘700% outperformance’: Employment Hero and Salesforce bring B2C playbook to B2B, watch lead costs tumble, growth power – but diverge on in-housing vs agencies amid AI shift

S1 E398 • 51 mins

Jul 14, 2025

Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future

S1 E397 • 39 mins

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