Mi3 Audio Edition

Restez informé des clés de marketing, des médias et de la technologie. Rejoignez le journaliste vétéran Paul McIntyre alors qu'il discute avec des experts du secteur des dernières tendances et défis.

Épisodes récents

Voir plus

May 19, 2025

Kahneman subverted: Behavioural economics weaponised as dark patterns pump ecom, platform profits – prepare for legal change, warns Consumer Policy Research Centre

31 mins

May 5, 2025

The CMO Awards Podcast Ep4: Earning the CEO and CFO’s respect: What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of marketing

48 mins

Apr 28, 2025

The CMO Awards podcast Ep3: Why we need ‘growth’ in job titles: Former and current marketing leaders from Lion, SiteMinder and McCain on how they’ve oriented teams and culture to drive new growth and brand ambitions

S1 E386 • 53 mins

Apr 22, 2025

The CMO Awards podcast Ep2: Tourism Australia, Google and ABC marketing chiefs on how they have won friends and influenced people – from CEO and exec stakeholders to staff

S1 E385 • 52 mins

Apr 14, 2025

Short-term ‘trap’: Oxford Uni professor warns on TV industry plan to build outcomes model – but still thinks they should build it; says agencies hold key to advertising beyond reach, and can lift his code

S1 E384 • 50 mins