Mi3 Audio Edition

Restez informé des clés de marketing, des médias et de la technologie. Rejoignez le journaliste vétéran Paul McIntyre alors qu'il discute avec des experts du secteur des dernières tendances et défis.

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Dec 9, 2024

The fractional CMO explosion: Why the emerging exec gig economy is giving experienced marketing leaders freedom to leverage their craft without political and organisational angst

S1 E369 • 59 mins

Nov 28, 2024

Faster decisions that move profit needle, quantifying loyalty programs' dollar value: Where Optus and Michael Hill go next with MMM

S1 E368 • 42 mins

Nov 25, 2024

Maurice Blackburn flags Australian publisher class action against Google for alleged bid rigging, Meta collusion; $8bn Canadian publisher lawsuit paves way

S1 E367 • 44 mins

Nov 11, 2024

B2B’s hard new playbook: Don’t bet everything on chasing marketing qualified leads – most buyers call you and have already made their choice when they do

S1 E366 • 27 mins

Nov 7, 2024

LiSTNR Adtech Hub pushes digital audio network to break even a year early as agencies, brands pile-in; new APIs, ANZ spend data, retargeting and Scope3 CO2 mapping next

S1 E365 • 27 mins