This series examines the mindset of luxury consumers, revealing their emotions and choices. Co-hosts Paul Russell and Helen Villiers share insights for businesses to connect authentically.
Ep 16. Exclusivity vs. Exclusion: Brand Narcissism
S1 E16 • 39 mins • Jul 13, 2024
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Recent Episodes
Jul 13, 2024
Ep 16. Exclusivity vs. Exclusion: Brand Narcissism
S1 E16 • 39 mins
Jul 3, 2024
Ep 15. Affordable Luxury is Nonsense
S1 E16 • 39 mins
Jun 24, 2024
Ep 14. Luxury Means Different Thinks To Different People.
S1 E14 • 53 mins
Jun 14, 2024
Ep 13 The Impact of Aesthetics and Brand Image on Your Luxury Brand
S1 E13 • 44 mins
May 25, 2024
Ep 12 The Psychological Principles Behind Brand Loyalty in Luxury
S1 E12 • 62 mins
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