Consumer Behavior Lab
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Charts
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Recent Episodes
Feb 13, 2024
Episode 29: Valentine's Day
S1 E29 • 22 mins
Feb 5, 2024
Episode 28: The Big Game: Costly Signaling and the Public's Trust
S1 E28 • 27 mins
Jan 31, 2024
Episode 27: Behavioral Economics with Mark Earls
S1 E27 • 48 mins
Jan 16, 2024
Episode 26: Crossroads of Consumer Psychology and Marketing
S1 E26 • 37 mins