Now a Part of the Brave Media Family

We need to better express the benefits of plastic products. If we do not connect the "Why" of plastics with our overall messaging, we will continue to be deselected in packaging applications by consumer demand.

The science behind the environmental benefits of our products is important. Using PCF and LCA data to show that plastics have a lower overall impact than competitive materials is great, but this messaging cannot cut through the images of plastic on beaches in island nations with the public at-large.

There is a lack of public trust with the plastics industry. People do not believe that we care about the environment, or delivering on a truly circular economy. We have to solve for litter and plastic leakage in areas without waste management infrastructure like those island nations through public/private partnerships. We need to develop new breakthrough recycling technologies to improve upon the system.

We have to prove to the public that "Recycling is Real," since they do not believe that it is. If we want folks in North America to recycle, we have to show them that it works. Only 43% of Americans with access to curbside recycling, participate in the system (not just plastic recycling, but all materials) because of the belief that recycling is a lie or fraud.

This is the ultimate goal of this podcast. To provide a platform for the people that are making recycling and the circularity of plastics a reality. Real people that are making a real difference! We will also tackle some popular myths or misconceptions about plastics along the way, by speaking about the "Why" of plastics through science showing that our products lower impact on the planet.

People choose plastics because of convenience, but we need them to choose our products because they are a better option for the environment. Success in these areas will "redefine plastics" in the eyes of consumers.

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