Choosing and optimizing metadata is key to making your podcast more visible and professional.

Understanding the concept of metadata isn’t difficult, but turning that concept into action might be, especially if you’re not an SEO expert or are a beginner the podcasting world.

In this article, I want to help you not only understand exactly what key metadata are and how to use them but also provide practical examples that you can customize to achieve immediate results.

What Are Metadata?

Metadata are like labels that describe the content of a file. Think of them as a name tag or the summary of a book that gives information about what’s inside without needing to open it.

In podcasting, metadata include details like:

• Podcast Title: The overall name of your show, which usually reflects its topic, but might be the name of the host, for example.

• Episode Titles: Specific names for each episode, highlighting the main topic or hook.

• Descriptions: Brief summaries that explain what your podcast or episode is about.

• Categories: Classifications that group your podcast with similar content for easier discovery (crime, fitness, politics, etc)

• Author Name: The creator’s name, adding a personal touch and credibility.

• Cover Art: A visual image representing your podcast (imaging the cover of a CD) used to attract listeners when they search for a podcast.

These details help Spotify or Apple Podcasts, and even Google, understand what your podcast is and organize the information accordingly.

Think you're browsing for a book online; the title of the book, name of the author, and short description you might see online is a lot like metadata.

In other words, metadata are information that helps you decide if the book is what you're looking for without reading the entire book.

With podcast metadata, it works precisely the same: they help potential listeners know what your podcast is about and why they should listen.

How to find the right metadata for your podcast

With metadata, a little experience is required in what we refer to as SEO strategy.

SEO is the process of optimizing your content to make it more accessible to the search engine, such as Google, when someone conducts a related topic search.

Think of it this way: it's the language that makes your content more understandable to both the user and the search engine.

Keywords refer to the words or phrases entered by a user in a search engine in an attempt to find something.

Including the right keywords within your message aids search engines in distinguishing what it is about and who to show it to.

How SEO Helps You

• For Users: Keywords make it easier for people to find the content they need.

• For You: Proper use of keywords improves your chances of ranking higher in search results, bringing more visibility and traffic to your podcast or website.

For example:

If someone searches for "best microphones for podcasts," a blog post or podcast episode with that phrase in the title or description is more likely to appear in the search results.

If it's an episode about the best microphones for podcasts, but in the title and description there are keywords like "best tools for podcasts" instead of using the word "microphones," then it will be harder for people to find you.

Search engines will direct them to content with more precise metadata or keywords that specifically include "microphones."

SEO is all about finding out and matching what people are searching for with the content you provide.

Keywords and key phrases can be found through tools like SemRush or SurferSEO.

They both require a subscription and might not be ideal for a beginner podcaster on a tight budget, but there's a way to get the basics for free.

In the middle or at the bottom of a Google page, there's a section called "People also ask", which provides insight on people's searches and keywords.

How to Use the Metadata: Step-By-Step Guide for Beginners

These are the steps you should follow:

1. Identify the Essential Metadata

2. Find Relevant Keywords

3. Write Effective Metadata

4. Add Metadata where needed

5. Test and Optimize

Let's now dive into each topic! Here’s a practical guide to help you find and use the most suitable metadata for your project.

1. Identify the Essential Metadata

First, you need to know which metadata are required for your podcast. Here’s a list of the key ones:

Podcast Title

Your title should be straightforward and self-explanatory. Make sure to include keywords that actually represent the most general theme of your podcast.

Examples of Clear and Descriptive Podcast Titles

1. "Heavy Habits Made Easy" - Supposed to be a health and wellness podcast with building sustainable habits.

2. "Tech Trends Explained" - A podcast that makes sense out of recent technological advancements.

3. "Parenting in Progress" - Perfect for a parenting podcast full of practical advice for parents.

4. "Mindset for Success" - A personal development podcast on the pathway to achieving goals.

5. "Stories of True Crime" - About real-life cases that this true crime podcast will be covering.

6. "The Freelancer's Guide" - For a podcast sharing various tips and insights for freelancers.

7. "Money Talks Weekly" - A finance-focused podcast that delivers updates and advice each week.

8. "Travel Tales & Tips" - In relation to travel adventures and recommended places to visit.

9. "Podcasting 101" - Centers on how to get a podcast up and running by novices.

10. "Fitness Goals Simplified" - As described, a podcast that breaks down workouts and fitness tips for all.

Ideal title length for a podcast is between 20 and 30 characters but should not exceed 60 characters for readability and without getting cut off on most of the platforms.

The length here allows you to include some relevant keywords while still being short and catchy.

Your title should be clear and descriptive. Use keywords that represent the overall theme of your podcast.

• Here are some tips for crafting podcast titles:

1. Make sure the main point or keyword appears at the beginning.

2. Focus on natural language while integrating SEO.

3. A shorter, compelling title is more likely to attract listeners.

By keeping titles concise yet descriptive, your podcast will stand out across various platforms and devices.

Episode Title

This describes the specific episode. Use short, catchy phrases with relevant keywords.

Examples of Engaging Podcast Episode Titles

1. "5 Quick Tips for Better Sleep" – A wellness episode focusing on actionable advice for improving sleep.

2. "Top Budget Travel Destinations" – Perfect for a travel episode highlighting affordable trips.

3. "How to Ace Your Job Interview" – A career-focused episode offering practical interview tips.

4. "Boost Your Productivity Today" – An episode on personal development and time management.

5. "Best Gear for Podcast Beginners" – Ideal for an episode helping new podcasters choose equipment.

6. "Secrets to Cooking in 20 Minutes" – A cooking episode featuring quick and easy recipes.

7. "How to Manage Stress Like a Pro" – A mental health episode that teaches stress management strategies.

8. "Investing 101: Where to Start" – A finance episode introducing the basics of how to invest.

9. "Behind the Scenes of True Crime" – An episode looking at the making of a series of true crime.

10. "Your Guide to Social Media Growth" – A marketing episode to build an online presence.

This means the best length for a podcast episode title should range from 20 to 40 characters, although it can go up to 60 to ensure it displays properly on all platforms and devices.

This range strikes a balance between clarity and engagement while accommodating relevant keywords.

• Some tips for crafting episode titles:

1. Clearly state what the episode is going to be about using as few words as possible. Example: Instead of "New Year Goals", use "5 Tips to Crush Your New Year Goals"

2. Place the most important words or topic at the start, as some platforms may truncate the end.

3. Make the title intriguing but relevant to the content. Misleading titles can hurt listener trust.

4. Also, make sure the title is readable and catchy on desktop and mobile views.

Keep your episode titles short, relevant, and appealing to increase listenership, and for a better search appearance across podcast platforms.

By keeping episode titles concise, relevant, and compelling, you can attract more listeners while improving your search visibility on podcast platforms.

Episode Description

Briefly explain what listeners will find in the episode. Keep the tone conversational and informative. For example:

"In this episode, we discuss the best exercises to lose weight without equipment. Perfect for beginners!"

The best length for a description of an episode is 120-150 words, which is roughly 600–750 characters. 

That's enough to give someone an idea about what the episode is going to be about, while also including the relevant keywords for SEO.

The rule might change according to the platform you use:

• Apple Podcasts: Allows up to 4,000 characters, but only the first 150–200 characters are visible in preview mode. Make the first sentence count!

• Spotify: Recommends shorter descriptions, with key information appearing in the first 100–150 characters.

• Google Podcasts: Displays up to 4,000 characters, but prioritizes shorter, more concise descriptions.

Examples of template for an Episode Description

Episode Description n.1: Stress Management

“Feeling overwhelmed? In this episode, we explore five simple techniques to manage stress and regain balance in your daily life. From mindfulness exercises to practical tips for staying calm under pressure, you’ll learn strategies that really work. Whether you’re dealing with work stress or personal challenges, this episode is packed with actionable advice to help you find peace. Tune in and subscribe for more episodes on living your best life!”

Episode Description n.2: Fitness for Beginners

"Want to get fit without expensive gym memberships? This episode covers 5 easy at-home exercises to help you lose weight and build strength using no equipment. Perfect for beginners, these workouts are simple, effective, and can fit into any schedule. Grab your water bottle and let's get started! Subscribe for more fitness tips to reach your health goals."

Episode Description n.3: Productivity Struggles

"Are you finding it hard to stay productive? This episode looks at five easy, effective strategies for managing your time so you get more done. From how to block out your time effectively, the best organizational tools, to practical motivation tips, we will cover actionable advice you can take on board today. Subscribe to the next episodes boosting productivity."

Episode Description n.4: Travel Tips on a Budget

Dreaming of your next getaway but worried about the costs? In this episode, learn the top 7 budget-friendly travel tips that will help you explore the world on a shoestring budget. From affordable flights to finding awesome deals on accommodations, we've got you covered. Whether you are taking a weekend trip or an extended adventure, these tips will make traveling more accessible.

• Tips for crafting effective episode descriptions:

1. Start strong. The first sentence should grab attention and summarize the main topic. Example:: "Learn 5 easy ways to boost productivity and make the most of your day."

2. Briefly explain what listeners will gain. Use bullet points if necessary. Example: "Why time-blocking can double your efficiency" or "The best apps to stay organized"

3. Include a Call to Action. Encourage listeners to subscribe, share, or visit your website. Example: "Don’t forget to subscribe for more tips on productivity!"

4. Use Keywords naturally and integrate the most relevant for SEO without sounding forced. Keep It Readable!

5. Avoid large blocks of text. Use short sentences, bullet points, or line breaks to improve readability.

A clear and engaging description helps listeners decide to hit play while also improving your episode's visibility across platforms.

Author

Use your name or your team’s name to add a personal touch and build trust. Let's see some examples:

1. “Hi, I’m [Your Name], a [your profession/role] with [X years] of experience in [your field]. As the host of [Podcast Name], I am passionate about [specific interest or mission]. Each week, I present you with [type of content, e.g., expert interviews, actionable tips, or in-depth stories] to help you [how this will benefit the audience]. When I'm not podcasting, you can find me [personal detail, e.g., hiking, writing, or spending time with the family]. Let's delve into [topic of your podcast] together!

2. “I’m Sarah Taylor, a marketing strategist with more than 15 years of experience in helping small businesses grow. On 'Marketing Made Simple', I give tips and tools and strategies to help entrepreneurs increase their visibility and sales without overwhelm. Expect great expert interviews, actionable advice, and relatable stories to inspire your journey. When I'm not geeking out about marketing, I'm probably baking cookies or hiking with my dog. Join me as we simplify marketing for success!

3. “I’m David Lee, a life coach dedicated to helping you unlock your full potential. On ‘Better Every Day,’ I share proven strategies, inspiring stories, and practical tools to help you thrive in your personal and professional life. Whether you’re looking to improve your mindset, career, or relationships, this podcast is for you. Outside of coaching, I’m an avid reader, coffee enthusiast, and dad of two.These formats balance professionalism with a touch of personality, making it relatable and engaging for listeners.

Category

Choose the most relevant category for your podcast on the platform. Examples include:"Health & Wellness" or "Business."

Cover Art

Cover Art is an image, but requires you to use the right metadata to make it visible to your public.

Here's how to do it:

1. Research Keywords

Use Semrush to identify keywords related to your podcast’s theme, or use those that are obvious. For example:

• For a podcast about personal finance: "Budgeting Tips," "Financial Freedom," or "Money Matters."

• For a tech podcast: "Tech Trends," "AI Insights," or "Future Gadgets."

Integrating these keywords into the title or tagline on your cover art ensures they align with your branding.

2. Optimize the Image File Name

Before uploading the cover art, rename the image file using relevant keywords.

• Example: "budgeting-tips-podcast-cover.jpg" instead of "image1.jpg."

Giving your image a name promotes the ranking and helps the users find it.

3. Add Alt Text and Descriptions

When uploading to your website or platform, add alt text and descriptions using Semrush-suggested keywords.

• Example: Alt Text: "Podcast cover art for Budgeting Tips with financial tools illustration."

4. Use Relevant Tags in File Metadata

Tools like Adobe Photoshop or Canva allow you to edit file metadata (e.g., title, author, tags). Include:

• Title: Your podcast name (e.g., "Budgeting Tips Podcast").

• Keywords: Tags like "budgeting," "personal finance," or "money management."

• Author: Your name or podcast brand.

Tips for creating a winning cover art

1. Keep Text Minimal and ImpactfulInclude only the podcast title and a short tagline.

• Example: Title: "Budgeting Tips"Tagline: "Your Weekly Guide to Financial Freedom."

1. Ensure the Design Reflects KeywordsMatch the imagery with the keywords you’re targeting.

• Example: Use icons like coins, calculators, or graphs for a finance podcast.

1. Test Visibility with AnalyticsAfter publishing, use Semrush or Google Analytics to monitor how often your podcast appears in searches. Adjust keywords or designs if visibility is low.

Example of Optimized Metadata for Cover Art

• File Name: "tech-trends-podcast-cover.png"

• Alt Text: "Podcast cover art for Tech Trends with futuristic graphics."

• Title (on the image): "Tech Trends"

• Tagline: "Your Source for Tomorrow’s Technology."

• Tags in Metadata: "Technology, AI, Gadgets, Innovation"

If you're new to the world of Cover Art but want to know more about it read our guide: Podcast Cover Art Made Easy: Do's & Don'ts for True Beginners

Conclusion

If you’re a beginner podcaster, metadata might seem hard to understand at first, but it doesn’t have to be.

This tutorial was created to give a basic understanding of what metadata are and how they work.

Following simple strategies and examples can make a great difference; you will be able to increase the visibility of your podcast and be found by more listeners, especially on Spotify or Apple Podcasts.

Go small: optimize one element at a time, whether it's your episode titles, descriptions, or even cover art.

With these beginner-friendly tips, you’ll be well on your way to creating metadata that not only improves your search rankings but also helps your audience easily find and connect with your content.

Your journey to podcasting success starts here!

Still unsure how to choose the best equipment for your podcast studio? If so, read our guides:

How to choose the best podcast headphones (2024)

How to Choose the Best Microphone for your Podcast

How-To Guide: How to Choose the Best Audio Interface for your Podcast

How to Choose a Podcast Mixer: Complete Guide

Author's Note

Have you ever wanted to start your own podcast but felt held back by a lack of time or resources?

Podcastai is here to change that. Our AI-powered podcasting software makes it possible to turn your blog posts, newsletters, or favorite news stories into podcast episodes—using your own voice, with hardly any effort.

From writing episodes to producing show notes, creating cover art, and adding transcripts, PodcastAI handles it all.

Plus, it automatically publishes your podcast on platforms like Apple and Spotify, while generating social media clips and even a custom website for your show.

Whether you’re a content creator, small business, or agency, PodcastAI empowers you to connect with your audience and grow your brand without the time-consuming hassle.