Consumer Behavior Lab
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Erfahren Sie, wie Marketer Verhaltenswissenschaften nutzen, um Markenstrategien zu optimieren und Verbraucher-Motivationen für bessere Marketingentscheidungen zu verstehen.
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
S1 E68 • 51 mins • May 15, 2025
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- 129Increased by 47
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- 147Decreased by 36
- 42Increased by 104
- 43Decreased by 20
- 184Decreased by 60
Neueste Folgen
May 15, 2025
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
S1 E68 • 51 mins
May 8, 2025
How Everlane have harnessed the principle of fairness to grow their brand
S1 E67 • 26 mins
May 1, 2025
Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago
S1 E66 • 50 mins
Apr 24, 2025
How GEICO use the principle of concreteness to make memorable ads
S1 E65 • 29 mins
Apr 17, 2025
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
S1 E64 • 48 mins
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