Consumer Behavior Lab
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Descubre cómo los mercadólogos aplican la ciencia del comportamiento para mejorar estrategias de marca y entender las motivaciones del consumidor en sus decisiones.
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
S1 E68 • 51 mins • May 15, 2025
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- 129Increased by 47
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- 147Decreased by 36
- 42Increased by 104
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- 184Decreased by 60
Episodios recientes
May 15, 2025
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
S1 E68 • 51 mins
May 8, 2025
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Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago
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Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
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