Consumer Behavior Lab

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Descubre cómo los mercadólogos aplican la ciencia del comportamiento para mejorar estrategias de marca y entender las motivaciones del consumidor en sus decisiones.

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The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings

S1 E50 • 25 mins • Jan 9, 2025

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Jan 9, 2025

The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings

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Dec 19, 2024

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Dec 5, 2024

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