Consumer Behavior Lab
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Découvrez comment la science comportementale aide les marketeurs à optimiser leurs stratégies de marque en décodant les motivations des consommateurs pour mieux décider.
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
S1 E75 • 41 mins • Jul 23, 2025
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Épisodes récents
Jul 23, 2025
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
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