Consumer Behavior Lab

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Descubra como aplicar a ciência comportamental para melhorar estratégias de marca e entender as motivações dos consumidores para decisões de marketing mais eficazes.

Listen on Apple Podcasts

Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

S1 E75 • 41 mins • Jul 23, 2025

Episódios recentes

Jul 23, 2025

Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

S1 E75 • 41 mins

Jul 9, 2025

Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

S1 E74 • 51 mins

Jun 25, 2025

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

S1 E73 • 147 mins

Jun 18, 2025

Behavioral science for agencies: media planning

S1 E72 • 34 mins

Jun 4, 2025

How Five Guys uses the illusion of effort to make their burgers taste even better

S1 E71 • 32 mins

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