Consumer Behavior Lab

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Descubra como aplicar a ciência comportamental para melhorar estratégias de marca e entender as motivações dos consumidores para decisões de marketing mais eficazes.

Listen on Apple Podcasts

Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer

S1 E68 • 51 mins • May 15, 2025

Episódios recentes

May 15, 2025

Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer

S1 E68 • 51 mins

May 8, 2025

How Everlane have harnessed the principle of fairness to grow their brand

S1 E67 • 26 mins

May 1, 2025

Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago

S1 E66 • 50 mins

Apr 24, 2025

How GEICO use the principle of concreteness to make memorable ads

S1 E65 • 29 mins

Apr 17, 2025

Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant

S1 E64 • 48 mins

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