Consumer Behavior Lab
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
マーケターが行動科学を活用してブランド戦略を強化する方法を探ります。マーケティングにおけるより賢い意思決定のために、消費者の動機を解読する方法を学びます。
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
S1 E75 • 41 mins • Jul 23, 2025
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最近のエピソード
Jul 23, 2025
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
S1 E75 • 41 mins
Jul 9, 2025
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
S1 E74 • 51 mins
Jun 25, 2025
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
S1 E73 • 147 mins
Jun 18, 2025
Behavioral science for agencies: media planning
S1 E72 • 34 mins
Jun 4, 2025
How Five Guys uses the illusion of effort to make their burgers taste even better
S1 E71 • 32 mins
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アメリカ合衆国
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