Consumer Behavior Lab
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
マーケターが行動科学を活用してブランド戦略を強化する方法を探ります。マーケティングにおけるより賢い意思決定のために、消費者の動機を解読する方法を学びます。
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
S1 E64 • 48 mins • Apr 17, 2025
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最近のエピソード
Apr 17, 2025
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
S1 E64 • 48 mins
Apr 10, 2025
How Hendrick's distinctive use of nostalgia explains their marketing success
S1 E63 • 28 mins
Apr 3, 2025
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
S1 E62 • 38 mins
Mar 27, 2025
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
S1 E61 • 34 mins
Mar 20, 2025
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
S1 E60 • 57 mins
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英語
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アメリカ合衆国
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