Consumer Behavior Lab

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Scopri come i marketer usano la scienza comportamentale per affinare le strategie di marca e comprendere le motivazioni dei consumatori per decisioni più efficaci.

Listen on Apple Podcasts

Interview with Sarah Carter: co-author of "How Not to Plan"

S1 E55 • 60 mins • Feb 13, 2025

Episodi recenti

Feb 13, 2025

Interview with Sarah Carter: co-author of "How Not to Plan"

S1 E55 • 60 mins

Feb 6, 2025

Kraft Mac and Cheese: how to overcome the pitfalls of launching a healthier variant of your product

S1 E54 • 29 mins

Jan 30, 2025

Interview with Todd Rogers: author of Writing for Busy Readers

S1 E53 • 36 mins

Jan 23, 2025

Pret a Manger: bouncing back from the pandemic with behavioral science

S1 E52 • 23 mins

Jan 16, 2025

Interview with Seth Stephens-Davidowitz: author of Everybody Lies

S1 E51 • 49 mins

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