Consumer Behavior Lab
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Scopri come i marketer usano la scienza comportamentale per affinare le strategie di marca e comprendere le motivazioni dei consumatori per decisioni più efficaci.
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
S1 E75 • 41 mins • Jul 23, 2025
Charts
- 183Decreased by 27
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- 161Decreased by 74
Episodi recenti

Jul 23, 2025
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
S1 E75 • 41 mins

Jul 9, 2025
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
S1 E74 • 51 mins

Jun 25, 2025
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
S1 E73 • 147 mins

Jun 18, 2025
Behavioral science for agencies: media planning
S1 E72 • 34 mins

Jun 4, 2025
How Five Guys uses the illusion of effort to make their burgers taste even better
S1 E71 • 32 mins

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Inglese
Paese
Stati Uniti
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