Join Asli Pelit and Michael LoRé as they explore the business side of football, discussing trends and events shaping the sport's future in the U.S. and beyond.
Beer+ Soccer= Marketing GOAT. How Michelob ULTRA Made “Fit Beer” the MVP of Soccer
S1 E8 • 17 mins • Jun 10, 2025
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Recent Episodes

Jun 10, 2025
Beer+ Soccer= Marketing GOAT. How Michelob ULTRA Made “Fit Beer” the MVP of Soccer
S1 E8 • 17 mins

May 12, 2025
Charly Goes Stateside: How a Mexican Kit Brand Is Making Moves in the U.S.?
S1 E7 • 28 mins

Apr 2, 2025
USL’s Bold Pro/Rel Leap with Orange County SC’s James Keston
S1 E6 • 34 mins

Mar 18, 2025
Sam Mewis on Hanging Up the Boots, Fixing the Game, and Men in Blazers Life
S1 E5 • 34 mins

Mar 4, 2025
From Flying (Pee Cups) to Football’s Future with Fabio Sá
S1 E4 • 47 mins