Decoding the science of digital persuasion.

Marketing Science Lab

Explore the intersection of data and strategy in marketing. Discover consumer behavior insights and effective campaign tactics to boost your decision-making skills.

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Unwrapping Value: How More Choices Increase Perceived Worth -Even for Holiday Gifts!

7 mins • Dec 22, 2024

Recent Episodes

Dec 22, 2024

Unwrapping Value: How More Choices Increase Perceived Worth -Even for Holiday Gifts!

7 mins

Dec 15, 2024

The Science Behind Last-Minute Holiday Shopping: Why Limited-Time Deals and Credit Cards Make Us Spend More

9 mins

Dec 8, 2024

Star Power vs. Search Power: The Spotify Playlist Showdown

10 mins

Nov 30, 2024

When Black Friday Goes Digital: Understanding the Evolution of Shopping Behavior

13 mins

Nov 24, 2024

The Psychology of Ad Skipping: How Personality Shapes Viewer Behavior

10 mins

Language
English
Country
South Korea