两忘艺廊

吴文山 | 品牌认知与构建

Professor Wu Wenshan shares 30 years of brand planning experience, blending it with traditional Chinese culture to offer practical guidance for brand professionals and designers.

Listen on Apple Podcasts

品牌认知:人格化三观

E2 • 67 mins • Nov 1, 2020

Recent Episodes

Nov 1, 2020

品牌认知:人格化三观

E2 • 67 mins

Nov 1, 2020

品牌认知:概念与历史

E1 • 70 mins

Sep 23, 2020

品牌结构:CIS=(MI+BI)+VI

E5 • 30 mins

Sep 23, 2020

品牌武德:真/善/美

E4 • 76 mins

Sep 23, 2020

品牌武功:敬/爱/信

E3 • 76 mins

Language
Chinese
Country
China
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