Brett Gordon and Karen Winterich

How I Wrote This

Join marketing experts Brett Gordon and Karen Winterich as they chat with authors about the stories behind their academic papers, revealing insights from idea to publication.

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Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen

54 mins • Feb 16, 2025

Recent Episodes

Feb 16, 2025

Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen

54 mins

Jan 21, 2025

Ep. 16 Mini Part 2, How To Be A Good Reviewer

37 mins

Jan 12, 2025

Ep 15: Mini Part 1, The Lives of Co-Editors

23 mins

Dec 9, 2024

Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi

39 mins

Nov 6, 2024

Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

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