Brett Gordon and Karen Winterich

How I Wrote This

Join marketing experts Brett Gordon and Karen Winterich as they chat with authors about the stories behind their academic papers, revealing insights from idea to publication.

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Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo

46 mins • Oct 18, 2025

Recent Episodes

Oct 18, 2025

Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo

46 mins

Sep 20, 2025

Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang

49 mins

Aug 28, 2025

Ep. 20 - How I Wrote This, Live in Chicago!

44 mins

May 9, 2025

Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga

49 mins

Apr 11, 2025

Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard

48 mins

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