Join Braeden Matson as he chats with marketers and founders, sharing insights and strategies to help Canadian SMBs thrive and achieve their business goals.
EP. 19 | An Academic & Fractional Marketing Leader Drop GOLD | Cause & Effect, Marketing Measurement, ROI & What Business Leaders MUST Know | Auke Hunneman & Christian Hollums
57 mins • Jan 9, 2025
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Recent Episodes
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Jan 9, 2025
EP. 19 | An Academic & Fractional Marketing Leader Drop GOLD | Cause & Effect, Marketing Measurement, ROI & What Business Leaders MUST Know | Auke Hunneman & Christian Hollums
57 mins
![](https://files.podcastos.com/shows/ckhdja/jpeg256-7d14e955.jpg)
Jan 2, 2025
Ep. 18 | How to Fix a Big CAC | Why Your CAC Is Increasing | How to Diagnosis CAC Problems | Ad Fraud, ROI, CapEx. And OpEx
41 mins
![](https://files.podcastos.com/shows/ckhdja/jpeg256-7d14e955.jpg)
Dec 20, 2024
Ep. 17 | The STRAIGHT DOPE on Marketing Strategy | Marketing Strategy 101 | Small Brands vs. Big Brands | What Everyone Gets WRONG About Differentiation
41 mins
![](https://files.podcastos.com/shows/ckhdja/jpeg256-7d14e955.jpg)
Dec 18, 2024
Ep. 16 | Oliver JP Osborne | How to Drive Revenue with Customer Orientation | What Companies Don't Know | Market Research Fundamentals | How to Drive Innovation with Market Orientation
31 mins
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