Busy B2B marketers can benefit from quick, actionable insights in this mini-podcast. Tune in for expert tips that fit into your tight schedule and boost your impact.
Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle
E20 • 17 mins • Apr 30, 2025
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Recent Episodes

Apr 30, 2025
Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle
E20 • 17 mins

Mar 20, 2025
Episode 19: Lynn Tornabene (Anteriad, Oracle, Google) on ABM Measurement and Picking Your Metrics
E19 • 15 mins

Feb 6, 2025
Episode 18: Paul Knegten (Outbrain, Comcast, Beeswax) on Keeping it Simple and Being More Hands-On
E18 • 19 mins

Oct 30, 2024
Episode 17: Sanjay Vasdev (LinkedIn, Facebook, MSFT, Conversant) on ROI, Personalization & Measurement Maturity
E17 • 16 mins

Oct 2, 2024
Episode 16: Emilie Lee (Just Global, AXM fka MediaMatters, OMD) on Deploying AI, B2B Measurement & the Power of Roadmaps
E16 • 13 mins

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