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WTF Did I Just Read? Tech Sales & Marketing Edition

Join industry experts as they dissect ineffective marketing tactics in cybersecurity, offering fresh insights and practical advice to improve communication with security pros.

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48. Treating Security Practitioners Like China Dolls → Effective Customer Engagement

E48 • 58 mins • Jan 10, 2024

Recent Episodes

Jan 10, 2024

48. Treating Security Practitioners Like China Dolls → Effective Customer Engagement

E48 • 58 mins

Jan 10, 2024

47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.]

E47 • 61 mins

Dec 27, 2023

46. When Vendor Gift Unboxing Goes Wrong, Do This + Embracing Cultures

E46 • 62 mins

Dec 22, 2023

45. Unsolicited (And Empty) Gifts, Environmental Waste, Lack of Personalization, and It’s Brand Impact

E45 • 61 mins

Dec 6, 2023

44. The Top 16(ish) Outreach Methods That Piss Off Security Pros

E44 • 61 mins

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