Liza Cichowski

The Last Word on Product Marketing

Join Liza as she chats with industry experts about aligning product strategy with marketing efforts, sharing insights to help mar-tech and ad-tech firms thrive.

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EPISODE 7: Soizic Sacrez Shares How IAB Achieves Consensus in a Complex Digital Advertising Ecosystem

S1 E7 • 25 mins • Apr 29, 2025

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Recent Episodes

Apr 29, 2025

EPISODE 7: Soizic Sacrez Shares How IAB Achieves Consensus in a Complex Digital Advertising Ecosystem

S1 E7 • 25 mins

Mar 28, 2025

EPISODE 6: Matt Engstrom’s “Test and Learn” Approach to Marketing Strategy and Leadership Has Been Key to His Success

S1 E6 • 35 mins

Feb 17, 2025

EPISODE 5: Bennett Crumbling's Agile and Collaborative Approach to B2B Marketing

30 mins

Jan 2, 2025

EPISODE 4: Maria Pousa Goes Beyond Features and Talks about Building Emotional Connections in B2B Product Marketing

S1 E4 • 30 mins

Dec 18, 2024

EPISODE 3: Manisha Shah Talks about the Unique Marketing Challenges at an Early Stage Startup

S1 E3 • 33 mins

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