Where founders & entrepreneurs talk real grit.

Welcome to Tenacity with Sonia C., the podcast that cuts through the highlight reels and dives into what it takes to survive the startup journey.

Hosted by Sonia Couto, a two-time tech founder, keynote speaker, startup mentor, and breast cancer survivor, each episode unpacks the raw, unfiltered truth behind building and scaling a business. This isn’t another highlight reel podcast. It’s about the messy middle, the burnout, breakdowns, rebuilding moments, and the tenacity it takes to keep going.

🎙️ Founders who bootstrapped their way to multi-million-dollar exits

💥 Entrepreneurs who lost it all and came back stronger

💡 Real talk on mindset, failure, leadership, funding, growth, and founder mental health

If you’re feeling stuck, overwhelmed, or questioning what’s next, this show is for you.

No fluff. No formulas. Just real stories and hard-earned strategies to help you stay tenacious.

New episodes every week on Spotify, Apple Podcasts, YouTube, and all major platforms.

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