Discover how to transform marketing assumptions into results. This show covers everything from foundational strategies for new businesses to advanced tools for established firms.
Marketing Lessons: Exploring the Liminal Utility-Persona (LUP) Model for Deeper Customer Insights
E11 • 15 mins • Dec 12, 2024
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Recent Episodes
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Dec 12, 2024
Marketing Lessons: Exploring the Liminal Utility-Persona (LUP) Model for Deeper Customer Insights
E11 • 15 mins
![](https://files.podcastos.com/shows/swd2ea/jpeg256-452ed7c1.jpg)
Dec 6, 2024
Influence Unleashed: How Coca-Cola Shaped the Modern Santa Claus and Claimed Christmas
E10 • 15 mins
![](https://files.podcastos.com/shows/swd2ea/jpeg256-452ed7c1.jpg)
Nov 23, 2024
Marketing Lessons: Understanding the 7 Questions Framework to Build a Marketing Strategy
E9 • 19 mins
![](https://files.podcastos.com/shows/swd2ea/jpeg256-452ed7c1.jpg)
Nov 13, 2024
Marketing Lessons: Understanding the 4 Pillars of the Behavioral Influence in Marketing
E8 • 19 mins
![](https://files.podcastos.com/shows/swd2ea/jpeg256-452ed7c1.jpg)
Nov 13, 2024
Influence Unleashed: How Listerine Established a "Disease", AND the Cure.
E7 • 11 mins
![](https://files.podcastos.com/shows/swd2ea/jpeg-2b7e6cdc.jpg)
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