Good Assumptions

Good Assumptions: Marketing Unpacked

Discover how to transform marketing assumptions into results. This show covers everything from foundational strategies for new businesses to advanced tools for established firms.

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Marketing Lessons: Exploring the Liminal Utility-Persona (LUP) Model for Deeper Customer Insights

E11 • 15 mins • Dec 12, 2024

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Recent Episodes

Dec 12, 2024

Marketing Lessons: Exploring the Liminal Utility-Persona (LUP) Model for Deeper Customer Insights

E11 • 15 mins

Dec 6, 2024

Influence Unleashed: How Coca-Cola Shaped the Modern Santa Claus and Claimed Christmas

E10 • 15 mins

Nov 23, 2024

Marketing Lessons: Understanding the 7 Questions Framework to Build a Marketing Strategy

E9 • 19 mins

Nov 13, 2024

Marketing Lessons: Understanding the 4 Pillars of the Behavioral Influence in Marketing

E8 • 19 mins

Nov 13, 2024

Influence Unleashed: How Listerine Established a "Disease", AND the Cure.

E7 • 11 mins

Language
English
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United States
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