What happens when a brand doesn’t just sell a product, but builds a sense of belonging for customers to connect with each other and their shared hobby?

Forms of Recreation is an online education platform where product marketers can learn from case studies of iconic brand communities centered on shared hobbies—also known as branded recreation clubs—as well as from product brands that have the potential to design their own, using a framework called The Ferris Five.

Listen to Andre (your host) on Apple Podcasts, Spotify, or wherever you get your podcasts.

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Want to join or learn to design the clubs featured? Visit:
formsofrecreation.com

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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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