BeyondPod

DTC Lab|未来品牌之路

"DTC Lab" focuses on brand marketing, exploring how China's digital infrastructure shapes user-oriented brands. Guests share cutting-edge insights and real stories to inspire innovative thinking.

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75 | 播客时代:企业和个人如何用声音打造影响力

65 mins • Jan 21, 2025

Recent Episodes

Jan 21, 2025

75 | 播客时代:企业和个人如何用声音打造影响力

65 mins

Jan 10, 2025

74 | 生成式营销:AI Tech如何颠覆AdTech、MarTech

52 mins

Dec 27, 2024

73 | 布鲁克斯:运动品牌与高端跑步赛道竞争探讨

91 mins

Dec 20, 2024

72 | 本土服饰二代接班大考:品牌焕新、DTC渠道转型、高端化、海外收购、多品牌管理......

120 mins

Dec 13, 2024

71 | 打折、满减、买赠…品牌大促中的策略选择与商业智慧

81 mins

Language
Chinese
Country
Malaysia
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