"DTC Lab" focuses on brand marketing, exploring how China's digital infrastructure shapes user-oriented brands. Guests share cutting-edge insights and real stories to inspire innovative thinking.
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Recent Episodes
Dec 13, 2024
71 | 打折、满减、买赠…品牌大促中的策略选择与商业智慧
81 mins
Nov 27, 2024
70 | 缺德舅:让精致穷流连忘返的坪效之王
79 mins
Nov 20, 2024
69 | 宝洁、Babycare到Vpro,不同阶段品牌的DTC实验
68 mins
Nov 8, 2024
68 | 科学归因:广告效果评估的逻辑、方法与证明
62 mins
Oct 25, 2024
67 | 从心智之争到叙事之争:品牌如何争夺社会话语权
70 mins