BeyondPod

DTC Lab|未来品牌之路

"DTC Lab" focuses on brand marketing, exploring how China's digital infrastructure shapes user-oriented brands. Guests share cutting-edge insights and real stories to inspire innovative thinking.

Listen on Apple Podcasts

Recent Episodes

Dec 13, 2024

71 | 打折、满减、买赠…品牌大促中的策略选择与商业智慧

81 mins

Nov 27, 2024

70 | 缺德舅:让精致穷流连忘返的坪效之王

79 mins

Nov 20, 2024

69 | 宝洁、Babycare到Vpro,不同阶段品牌的DTC实验

68 mins

Nov 8, 2024

68 | 科学归因:广告效果评估的逻辑、方法与证明

62 mins

Oct 25, 2024

67 | 从心智之争到叙事之争:品牌如何争夺社会话语权

70 mins

Language
Chinese
Country
Malaysia